By: david anderson
As chief marketing officer at the Coca-Cola Company, Zyman (The End of Marketing As We Know It) speaks from practical experience, but he also holds an MBA from Harvard. At Coca-Cola, Zyman both...
View ArticleBy: david anderson
you may also wish to consider the IPA effectiveness awards and how they are assessed as ideas. they have published some very useful material relating to both ‘writing a brief’ and ‘judging creative...
View ArticleBy: davebirss
Thanks David, I know the IPA very well. Thanks for pointing me to those documents – I’ve downloaded them and I’m going to have a good read. However, I’m a bit confused as to what you’re getting at. Did...
View ArticleBy: david anderson
i think you misunderstand me, i put the zyman thing in just to illustrate one point, and continue to provoke your readers to think and question themselves. in my view, we are imaginative and logical...
View ArticleBy: davebirss
Thanks David, I’m glad we’re working towards the same thing. Dave Trott recently gave me his permission to host his famous ‘How to get your first job in advertising’ document. There’s a link to it on...
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